“How many
times a day should I post on Facebook?” Unfortunately there is no magic number,
however research does suggest that 2-5 times per day is key.
Anyone can
handle this posting schedule for a week or two, but the real winner on Facebook
are the organizations that keep it up – every single day (or at the very least,
Monday through Friday). Consistency always wins on Facebook.
Because
your fans visit Facebook at different times of the day, one post per day simply
isn’t enough – most fans won’t even see it. Instead, post several different
types of content throughout the day. These can include short videos, quick
tips, links and questions, to name a few.
Stagger
your posts at different times to reach more fans. And never forget to include a
call to action – words like click, comment, share and like will increase
engagement.
Plus the
more you post, the more feedback you’ll get on what kinds of posts work best,
and use this information to post more of what your audience really wants.
One extra
tip: For maximum engagement, keep your posts around 80 characters or fewer. A study by Buddy Media showed that posts
with 80 characters or fewer received 27% higher engagement rates. That’s big!
#Be
Consistent
I know this
sounds boring….but based on experience you know this is the truth.
Too many
people think that social media success comes when you set up a Facebook
business page. Or they expect their YouTube video to go viral or believe that
one blog post will generate hundreds of leads. It doesn’t work like that.
Because of
the low barrier of cost to social media, everyone will have at least a Facebook
page, one blog post and one video under their belts.
Success
comes from being consistent – consistent with your messaging, consistent across
your social media outposts, and most important, consistent in delivering
quality content to your audience day in and day out.
Don’t flame
out like a shooting star; be as reliable as the rising sun.
#Learn how
to use ‘Custom Tabs’
You may
have seen some Welcome pages on Facebook that encourage new visitors to Like the
page. You may even be given an incentive such as free report or in Tim Ferriss’
case a free chapter of his book. This is sometimes referred to as ‘fan-gating’
meaning only fans see special content.
(sample custom tab) NOTE: Custom tabs can be built via free applications such as ShortStack
#Prepare
Now for Tough ROI Questions
Measuring
social media has a 2-fold return. First, it will allow you to do more of what
is working and less of what isn’t. Second, it will allow you to address the
question management (particularly if you're doing this for a company...or your (not so smart) Boss) are asking: “What’s the ROI?”
Successfully
measuring your efforts will require some upfront work to make sure you can
collect the data and that you have a framework for presenting the data in a way
that top management executives care about.
If there
are daily executive reports that you need to do, have a look into it to find
metrics that matter most and figure out how you can collect similar data for
social media.
Measuring
social media has a 2-fold return. First, it will allow you to do more of what
is working and less of what isn’t. Second, it will allow you to address the
question company management are asking: “What’s the ROI?”
Successfully
measuring your efforts will require some upfront work to make sure you can
collect the data and that you have a framework for presenting the data in a way
that top management executives care about.
If there
are daily executive reports that you need to do, have a look into it to find
metrics that matter most and figure out how you can collect similar data for
social media.
*Adapted from various sources
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